Your homepage is the first impression for most of your audience. It’s where they decide if your product is worth exploring. But most startup homepages are either too vague or too complicated.
Here’s a simple way to write a homepage that converts — even if you’re not a marketer.
Start With a Strong Headline
The headline should explain what you do and who you help in plain English. Skip buzzwords. Be specific. Try this format:
“We help [audience] do [task] without [annoying pain point].”
Example: “We help therapists manage client billing without chasing paperwork.”
Subhead Should Reinforce the Value
This is where you add context. What makes your product different? Why now? Keep it short. Use this format:
“A [product type] built for [use case], not just features.”
Call to Action That’s Clear
Your button should say exactly what will happen. “Get Started Free” or “Book a Demo” works better than “Learn More.” Make sure the button appears in the top half of the screen.
Next: Add Social Proof or Results
If you have numbers, testimonials, or recognizable partners, show them here. Don’t bury the proof. Founders often forget how much trust needs to be built in seconds.
Optional: Product Preview
Include a screenshot, short video, or walkthrough GIF that helps someone visualize your product in action. Even better if you can label key features.
End With a Simple CTA Repeat
As someone scrolls, give them a second chance to click. This time, use a softer variation. “Try it free” or “See how it works.”
Keep It Skimmable
Use short paragraphs, bold keywords, and enough white space. Your homepage isn’t a brochure. It’s a conversation starter.
Need a Second Set of Eyes?
We review startup homepages, rewrite key sections, and help you turn bounce traffic into booked calls. Send us your URL and we’ll take a look.